How to Optimize Your Personal Brand on LinkedIn & Expand Your Network

How to Optimize Your Personal Brand on LinkedIn & Expand Your Network
An exclusive Interactive Workshop produced by the Boston Chapter of the American Marketing Association

Social media is a must for anyone looking to enhance your personal brand. Hiring managers, business partners and opinion leaders routinely Google business contacts, and invariably their searches lead to your profile on LinkedIn, the most popular social network used by business professionals worldwide.

Have you wondered how to optimize your profile to network with important contacts? Join AMA Boston for this lively and informative interactive workshop. We’ll provide you with a primer on today’s most powerful networking tool and guide you through polishing your online profile.

At this interactive seminar, social media consultant Patrick O’Malley, who has taught thousands of professionals throughout the country to unlock the full power of LinkedIn, will show you how to:

• Optimize your LinkedIn profile to effectively communicate your skills, strengths, and background
• Maximize LinkedIn’s free networking features to expand your professional network
• Utilize virtual social etiquette, including following best practices and avoiding common mistakes
• Decide whom to invite into your professional network–and whom not to
• Position yourself for even greater career success!

Patrick will also share some of his “Missing LinkedIn Tips,” which aren’t available today online — not in his articles, his blog or anywhere else!

Special Bonus - Professional Grade Photos!
Have you always wanted a high quality head shot, but thought it would be too expensive? Commercial photographer John Gillooly, principal at Professional Event Images, Inc., will offer head shots for the first 25 to sign up at the event, a must for every LinkedIn profile. John regularly works with Greater Boston’s most well-known organizations, including the Boston Red Sox, Timberland, Boston College, Children’s Hospital and many more.

Best of all, for AMA members, photos are free!
(bring your membership number)

For non-members, pictures are available at the deeply discounted price of $50.00.
Arrive at 5:30 shap as this offer is on a first-come, first-serve basis.

Date: Wednesday, March 25, 2009
Time: 5:30 - 8:30pm

5:30 – 7:30pm – Cocktails, hors d'oeuvres, photos & networking
7:30 – 8:30pm – Seminar and workshop

Parking: Available at the Museum of Science

General Admission:
$72.00 General admission

Transaction fees are added to all ticket prices at time of purchase. Ticket refunds are available up to 3 days before the date of the event. Transaction fees cannot be refunded.

AMA Boston Members save 40%

If you are a current AMA Members and you do not have your secret discount code, please contact the office: 781-647-7555 and please make sure we have your current email address.

Interested in joining the AMA? Go to MarketingPower.com and signup!

GOLD SPONSORS

Aquent is the world’s leading marketing and design staffing agency. Aquent matches professionals with freelance, contract, try-before-you-hire, and full-time job opportunities at top organizations. www.aquent.com

Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on-demand CRM company in the world. www.salesforce.com

EVENT SPONSOR

Show your company here.

Contact Cecil Dorman, VP of Sponsorship

About Patrick O’Malley
Patrick O'Malley is a keynote speaker, trainer, and consultant on LinkedIn and other Internet topics such as Search Engine Optimization and Search Engine Marketing. He also designs and delivers customized software training and development for corporate audiences.

For the past 7 years, he served as Vice President of Operations for Northern Lights, which tied Google for best search engine in 2000. Previous to that, he was a technical software trainer for Digital/Compaq, teaching and developing over 30 different courses. Currently, he is on the board of directors for the Greater Boston ASTD, ADAPT, and NELA, three local training organizations.

http://www.patrickomalley.com/
http://www.patrickomalley.com/public_events.html

A special note of gratitude!

The Boston Chapter of the American Marketing Association endeavors to be the essential resource for advancing the practice of marketing and the professional development of marketers like you. It is the dedication of our volunteers like Maryanne Spillane McInturf, principal at Spinnaker Consulting Group, Jim Gallant, "the voice of our chapter" and founder of Licensed to Write Communications as well as the generosity and partnership of our sponsors like Aquent and Salesforce.com that make it possible for our chapter to provide quality programming and services for our members. We couldn't do it without you and I would like to thank you and the many others who are collaborating together to create terrific events each for the marketing community.

Myles Bristowe
President, AMA Boston

About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With nearly 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.